Ace Hotel is well known, among the hotel industry, for breaking genres and creating lasting trends. Their ethos of planting roots in the local community, embracing artists, makers, and creating a space for creative minds to cook up new ideas has become a new standard and definition of true hospitality. From Winter 2017 to Spring 2020 I had the opportunity to be a part of the magic.
ROLE: Experiential Marketing & Brand Manager

As we entered year 3 of the pandemic, our goal was to create an art-based experience that would create a sense of collective renewal. UCLA Alumni, Refik Anadol was commissioned to create the resulting work, "Machine Simulations: Nature" – a dazzling display from feeding machine-learning algorithms a dataset of more than 300 million images of nature. Thousands of guests experienced this immersive event which was ultimately extended to accommodate growing demand.
ROLE: Account Manager & Brand Strategy
CLIENT: UCLA
AGENCY: Manifold
SERVICES: Campaign Management, Experiential Marketing, Event Production, Content Creation, Social Media
AWARDS: Event Marketer Experience Design & Technology (Gold)

Working closely with the Nike Global Brand and Brand Creative teams, we designed a Roblox experience that would empower kids, inspire them to imagine the future of sport, and get them moving in real life. The result was one of the largest, most ambitious Roblox worlds to date, with first-ever gameplay mechanics and accelerometer integration.

The result was a huge success integrating; LeBron, Giannis, Mbappé, All Star Weekend, Air Max Day — over 33+ million people have visited NIKELAND, and the experience has been featured in Hypebeast, The Wall Street Journal, NPR, and more.

ROLE: Program Manager & Strategy
CLIENT: Nike
AGENCY:  Skylight Collective
SERVICES: Gameplay Ideation, Visual Direction, Copy, Key Art, Game Design

We were approached by the region of Bordeaux with the goal of redefining the perception of Bordeaux wines to better reflect the diversity and approachable nature of the wines in the region. The result was a 3-city tasting tour of unreleased wines from small, family estates that are breaking free of tradition!
CLIENT:  CIVB (Bordeaux Wine Bureau)
ROLE: Account Manager & Brand Strategy
AGENCY: Manifold
SERVICES: Brand development, Creative Direction & Design, Experiential Marketing, Content Creation, Event Production